Worldline accompanies McDonald's in its new digital e-commerce strategy
Paris, 9 January 2014
Worldline, Atos subsidiary in e-payment and transactional services, has been selected by McDonald's in France to accompany its new digital strategy. McDonald's has won the Favor'i 2013 "Mobile Strategy" awarded by FEVAD. Online ordering, now possible via all terminals, mobile or otherwise, is based on Worldline's Omni-commerce solution. Worldline has developed a mobile and web-based application for McDonald's in France incorporating its electronic payment solution.
Worldline has overhauled and now hosts the new McDonalds.fr website, making it a market commodity with its omni-channel, e-commerce platform: Worldline Omni-commerce. This customisable solution provides seamless integration of the physical and digital sales channels to create a unique, unified and attractive experience for all consumers and to control and benefit from converging commerce.
"The development of the mobile internet and the exponential growth rate of Smartphones have changed consumer buying behaviour. To support this new way of consuming, Worldline has built a unique, customised e-commerce solution for McDonald's to allow the brand to evolve from a relational digital approach and access real digital transactions. We are pleased to contribute to the new McDonald's digital strategy by delivering innovative services that bring added value and customisation to its customers every day", stated Gilles Grapinet, Senior Executive Vice President at Atos and Chief Executive Officer of Worldline.
"Our digital ambitions are strong to meet the challenges of our customers’ new uses and Worldline is a global player in this momentum. As a company controlling the entire transactional value chain, we have found one of our partners to expand our inter-channel commitment," stated Jean-Noël PENICHON, Director of Digital France & South Europe for McDonald's.
A unique user experience through an omni-channel, multi-terminal solution
Worldline solutions has enabled the implementation of online ordering and payment as part of McDonald's digital strategy to generate traffic to restaurants ("Web to store"), to simplify the path to purchase and to personalise the relationship with customers. Worldline has made this new service available via computers as well as through mobile applications to meet the multi-terminal access needs of consumers. Thanks in part to Worldline's one-click e-payment solution, loyal customers can experience a fluid, rapid purchase process as the bank details have already been previously indicated in the first order. Only the secret code is requested to confirm the purchase.
Worldline, an Atos subsidiary, is the European leader and a global player in the payments and transactional services industry. Worldline delivers new generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries, with 40 years of experience, Worldline is ideally positioned to support and contribute to the success of all businesses and administrative services in a perpetually evolving market. Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organized around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing Services & Software Licensing. In 2012, Worldline’s activities within the Atos Group generated (pro forma) revenues of 1.1 billion euros. The company employs more than 7,100 people worldwide. worldline.com
Jose de Vries
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