Worldline wins SESAMES award 2014
Innovative identity solution tackles lack of trust in online reviews
Paris, 4 November 2014 - Worldline [Euronext:WLN], European leader in the payments and transactional services industry, today announced that its ‘Certified Customer Reviews’ solution won the 2014 SESAMES award for banking, payment and etransactions at the award ceremony held yesterday evening. The solution, available globally, tackles the lack of trust in online reviews by offering reliable analytics to merchants and consumers.
Online reviews are powerful tools to develop the economy – both online and offline - and can have a tremendous impact on consumers' purchasing decisions. In fact, today, 84% of people search for reviews before buying and according to the French Ministry of the Economy, 44.4% of online reviews in France in 2013 were fraudulent. These fraudulent on-line reviews risk impacting reputation and business. With this solution readers can trust that a review comes from a genuine customer.
HCE NFC mobile payments for on-line certified customer reviews
The Worldline solution validates proof of purchase and offers consumers paying with a smartphone the right to write a certified review of their purchase. The solution works using smart apps on the phone. Thanks to the latest cryptography and user authentication, the whole process is conducted with a privacy by design approach so the anonymity of the consumer is guaranteed.
France is the first country to introduce a national standard - AFNOR NF Z74-501- for certified online reviews. This standard lays down strong requirements to increase trust in online reviews: consumers must be identified and a proof of purchase must be made available. The Worldline solution is compliant with this standard and with all current regulations including PCI-DSS.
Olivier Maas, Global R&D Manager at Worldline, said: “Worldline has strong expertise in the domains of payment, online services and trusted authentication. Our ‘Certified Reviews Service’ is an enabler of trust in online reviews. By linking 'proof of purchase', the use of a service or product and the publication of online reviews, it enables businesses and consumers worldwide to benefit from trusted and certified online reviews. We are proud to have won the prestigious SESAMES award and are confident the solution will play a major role in consumers’ purchasing decisions”.
The SESAMES Awards competition, the unchallenged hallmarks of excellence, rewards the industry’s best innovations every year. The members of the jury are all international experts in their field.
Worldline showcases its latest innovations, including digital wallets, contactless Mobile services, its large range of terminals, and its security solutions, 4-6 November at Cartes Secure Connexions 2014 at booth # 4J020
Worldline [Euronext:WLN] is the European leader and a global player in the payments and transactional services industry. Worldline delivers new-generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries, with 40 years of experience, Worldline supports and contributes to the success of all businesses and administrative services in a perpetually evolving market. Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organised around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing Services & Software Licensing. Worldline employs more than 7,200 people worldwide and generated 1.12 billion euros revenues (pro forma) in 2013. Worldline is an Atos company. www.worldline.com
Jose de Vries
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